In this day and age, when manipulative magic is becoming increasingly rare, Korean magic continues to lead the global scene with its distinctive creativity and refined craftsmanship.

Renowned magician Sung Min Jeon launched the “Alphabet Project”, a series of 26 themes designed to systematically reimagine the art and presentation of stage magic.

Last year, the first release—”Blando Silk”—won enthusiastic praise from magicians and fans worldwide, reigniting a passion for stage performances among countless practitioners.

Now, Sung Min Jeon proudly unveils the next chapter of the Alphabet Project—Project H: HOLDER, an innovative holding system specifically designed for stage magicians.

The pain points of stage magic

During stage performances, magicians often need to retrieve props such as cards or cloths quickly and discreetly—a process known as “laden”.

Traditionally, props are stored in table boxes or concealed on the body, but these methods often create problems that disrupt the flow of a performance:

• Without a dedicated assistant, temporary helpers can easily disrupt the pre-arranged order of props in the box, leading to incorrect loading sequences that disrupt the rhythm of the performance.
• When props are concealed on the body, unstable holders can come loose or fall during the performance, potentially causing accidents on stage.

Project H, the result of Sung Min Jeon’s years of stage experience and continuous refinement, was created to solve these problems once and for all.

The series includes four professional holders, each designed for different types of props—allowing magicians to perform seamless, reliable, and elegant loads.

H3 Card Holder

• Quick-release mechanism: Smoothly releases from single cards to multiple cards without jamming or spreading issues.
• Secure grip: Holds firmly, even during vigorous movements.
• Dual configuration: Includes a pair of holders (left and right) to meet various routine needs.

Package Contents

• Card Holder: Left & right card holders ×2, various accessories (Cards not included)

Project H is more than just a set of tools—it’s a comprehensive upgrade to the stage magician’s workflow.

Whether you’re a seasoned professional or a returning performer rediscovering your passion, this system will enhance the fluidity, precision, and artistry of your act—and help you rediscover the pure magic of performing.